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We’ve talked about the demographics of different dating apps.
But a full bar isn’t a good place to find a date if no one is talking.
Grindr and Happn have some of the the most engaged users, but for very different reasons.***Which dating apps are most popular?
We began our analysis by looking at dating app market share (in terms of American i OS and Android users) of twenty of the most popular dating apps to see which has the most users: Tinder sits comfortably on the top of the list with a quarter more users than the closest competitor, Plenty Of Fish (POF), and two and a half times the market share of OKCupid and e Harmony, which also rank highly.
While Tinder, POF and OKCupid are the top competing brands, they are actually owned by the same company: The Match Group.
The Match Group owns six of the twenty apps above (Tinder, POF, Ok Cupid, Match, Black People Meet, How About We), including four of the top five, for a total market share of 64%.
So while Tinder may not dominate the market outright, its holding company definitely does.
So which of these apps have the youngest and oldest daters?
That’s the question on the minds of people using dating apps.
These are the best dating apps for men (specifically, straight men) in terms of the men-to-women ratio.
On the other hand, the best dating apps for women (at least in terms of having men outnumber the women on the platform) would include most of the apps that Christian Mingle, Coffee Meets Bagel, and e Harmony.
Our next chart shows each app’s Engagement Ratio: the percentage of an app’s weekly audience that uses the app on a given day.
This illustrates how engaged an audience is with a particular app.